Unconventional Storytelling for Canadian Brands
We’re a group of final-year students at Toronto Metropolitan University who are tired of seeing the same boring, safe commercials. We started Spec Series to offer a fresh perspective on advertising that’s a bit more "out-of-the-box" than the usual stuff.
By leveraging our university’s resources and doing our own fundraising, we’re able to offer brands high-concept, "out-of-the-box" production without the typical agency fees. Our goal is pretty simple: we want to trade our creative labor for brand access so we can make something that stands out.
The Team
Meet the core creative and technical team behind Spec Series.
Kamila Soneira-Sosa
Producer
Mustafa Cowan
Creative Director
Akisha Torio
Technical PRODUCER
Jenna Al Tahir
Casting Director
Our 12-Week Roadmap
From initial discovery to final delivery.
Weeks 1-3
Discovery & Vibe Check
We start by getting to know your brand inside and out. This is where we align on the vision, set our creative goals, and make sure we’re all on the same page before diving in.
Weeks 4-7
Conceptualization
This is the "out-of-the-box" phase. We develop the high-concept narrative, build out the visual moodboards, and lock in the script. We'll create a plan for a commercial that stands out.
Weeks 8-10
Production Phase
The main event. We take our fundraising and prep to set, executing the shoot with a full crew. This is where we turn the bold ideas into real, high-quality footage.
Weeks 11-12
Final Delivery
Post-production and polish. We handle everything from the edit and colour grade to the custom score. We'll wrap things up by handing over a final video ready to be shared online.
DISCOVERY • DESIGN • PITCH • PREP • EXECUTE • EDIT • POLISH • DELIVER • REPEAT • DISCOVERY • DESIGN • PITCH • PREP • EXECUTE • EDIT • POLISH • DELIVER • REPEAT •
READY TO SPEC?
We’re looking for three brands to join our cycle. If you’re tired of playing it safe and want to see what the younger generation can do for your brand, send us a message.
ZERO UPFRONT.
Donate to our GofFundMe:
Your support helps bring our ideas to life.